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Brand Guide
Event Branding
Tips for Planning Your Event
Tips for Planning Your Event
Tags
marketing
events
planning
First Steps
Consider why you are having the event and what you hope to achieve.
What is the goal of your event: to honor someone, present information, raise funds?
What is your budget?
Who is your audience?
What is the appropriate size of the guest list?
Should the group be small or large? Who must be invited according to protocol?
What is the appropriate venue: indoors or outdoors, on- or off-campus, lecture hall, dining room?
What is the appropriate time of day: breakfast, mid-morning, cocktail hour?
What message do you want attendees to receive?
How elaborate will the event be?
Will guests need formal attire?
Will admission tickets be needed? If so, assigned seating or general admission?
Will the event conflict with or be held in conjunction with other campus or unit events?
Timeline
Read through our
Event Planning Checklist
for a step-by-step countdown to your event.
Scheduling
Determine key players, such as potential speakers, honorees, hosts, and university, campus, or government dignitaries.
Contact all key players to determine as many potential dates and times for your event as possible.
Be mindful of religious holidays and other university and community events that may draw the same audience.
Selecting a Venue
Which venues are available on dates and times you have identified?
How should the room be configured?
What is the seating capacity?
Can you serve food and alcohol?
Is there a podium?
Can the room accommodate persons with disabilities?
Is AV equipment available, and is there a fee for using it?
Are parking facilities available close to the venue?
What space is available for catering staging?
Reserving the Room
Will you need to decorate the room with plants or flowers, stage backdrop or lighting?
Are keys needed, or will the room be unlocked?
Lodging
Consider reserving a block of hotel rooms for out-of-town guests.
Does your guest speaker need lodging and transportation arrangements?
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Check out this article I found in the Office of Communications & University Relations Portal knowledge base.<br /><br /><a href="https://itservice.lsu.edu/TDClient/51/OCUR/KB/ArticleDet?ID=400">https://itservice.lsu.edu/TDClient/51/OCUR/KB/ArticleDet?ID=400</a><br /><br />Tips for Planning Your Event
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