Public events are open to the off-campus community including prospective students, parents, and alumni. When inviting external audiences to campus or any location where LSU is hosting an event, it is important for LSU to be united in its presentation and messaging; therefore, a strong brand presence is necessary for this level of event.
Brand guidelines for public events are defined by the following LSU brand sections: Copywriting, Typography, Graphic Elements, Photography, and Color Palette. (links to these sections are available in the Related Articles list on the right column of this page.) With the exception of events held specifically for prospective students (see below), the Event Branding Guidelines for all events, including the creation of an event brand, are also applicable.
While conferences and academic consortium events are, in most cases, open to the public, the specific nature of those events necessitate different brand standards. See the Conferences & Consortium Events section for details.
Prospective Student Events
Events for the traditional (high school) and nontraditional (transfer, military, etc.) prospective student audience, should take a spirited, yet restrained and prestigious, visual tone with very clear and concise, bold message points. The goal for prospective student events is to maintain consistency with the tone set by Communications & University Relations in collaboration with the Enrollment Management. LSU branding must be applied exclusively.
Examples of Prospective Student Event Materials
Above: Front and back of the brochure given to high school students at college fairs
Below: Campus visit brochure given to high school students on campus tours
