Digital Content

It is common practice to create graphics that include text and multiple visual elements and colors, then post the graphic to a website or on social media as a JPEG or PNG file. All designed web content published by LSU must comply with our brand and event standards and also be accessible. Here are some guidelines for making certain your content is compliant:

• Design for mobile first. Most web visitors and social media users are on mobile devices.
• Make sure your graphics are created in the right color space. Graphics and documents created specifically for web publishing should be RGB to ensure color accuracy. 
• Keep your designs simple and easy to digest without having to enlarge an image to see small details.
• Avoid embedding text in graphics; instead, alternate techniques utilizing CSS should be used to add text over images. If text is embedded in a graphic, it should be a single, simple statement of no more than five words. All words embedded in the graphic must appear in the alt text description.
• Color contrast standards for accessibility should be applied to graphics designed for screen viewing.
• All PDF and MS Word documents posted to any page on the LSU website must pass accessibility testing.