The process for seeking exemptions from the university CMS is outlined on the Communications & University Relations website. After your request has been reviewed and approved, you are responsible for ensuring the following brand components are included and maintained on your LSU site.
Please note, the benefit of building your website in the LSU CMS is all the following brand and privacy requirements are incorporated and maintained by the LSU web support team.
Brand Requirements
- The LSU logo should appear in the masthead of every web page. See Logo Guidelines for colors and sizing requirement.
- Official LSU colors should be prominently used in the design. If a neutral gray color palette is used for the site, either purple or gold should be incorporated into the color palette as an LSU identifier.
- To align with WCAG standards, sites built outside of the LSU CMS should mirror the entire top navigation and the footer on lsu.edu.
- All website footers must contain contact information, links to the university’s accessibility statement and privacy statement, and the copyright statement.
- Non-CMS sites must maintain consistency with any design updates made to the LSU CMS sites.
Brand Recommendations
In addition to the required components, the following branded inclusions are recommended but not yet required:
- The use of brand fonts
- Inclusion of brand graphic elements to tie your site visually to the LSU brand
- Use of the brand duo-tone photo treatment on images and brand resonant imagery on your site.
Privacy Requirements
For complete information on LSU privacy requirements, visit lsu.edu/privacy.
- The consent overlay for compliance with the European Union General Data Protection Regulation (GDPR) must be applied any time you are tracking site analytics and/or collecting information via forms.
- Forms must include a statement that explicitly reveals how the information submitted may be used. More information may be found at lsu.edu/web-support.
