On March 28, 2019, LSU launched the largest advancement campaign in university history, with a goal of raising $1.5 billion by 2025. The Fierce for the Future Campaign is the advertising and communication standard for all development efforts directed to current and prospective donors. For resources and details regarding the campaign, visit the LSU Foundation resources website at lsufoundation.org/resources.
Fierce for the Future Logo
The Fierce for the Future Campaign logo can be used as a high impact punctuation at the end of body copy paragraphs (shown at right). It can also be used as a stand-alone item but should not be attached to headlines or photographs or placed in the middle of body copy paragraphs.
The preferred look of the Fierce for the Future logo is white and gold, horizontal orientation. Alternate options are all LSU corporate purple and all black. For details on the standards for use of this logo and the logo files, contact the LSU Foundation communications team or Strategic Communications.
Campaign Logo Standards
- The campaign logo must be used in conjunction with the LSU logo. This logo does not stand alone. The sample ad above illustrates one way the two logos may be used.
- When using the campaign logo with the LSU logo in close proximity there are horizontal and vertical versions of the Fierce for the Future logo that already have LSU included. The vertical version is shown above on the right.
- When using the campaign logo, corporate purple should be used. The LSU logo should be set in white or LSU gold on the corporate purple background as shown in the examples above.