Brand Voice

Tags copy writing

Brand Voice

LSU’s brand is about passion and perseverance. The brand voice echoes these sentiments. Language is spirited and aspirational, and comes together in a way that celebrates life and learning.

The copy should follow the brand tone: spirited and dedicated. The copy itself should invite the reader to learn more about LSU and discover the myriad opportunities and experiences only the university can offer.

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Article ID: 395
Wed 4/6/22 12:25 PM
Wed 8/3/22 11:18 AM