Body Copy

Tags copy writing

Body Copy

When writing body copy, keep in mind your audience and the marketing message you are ultimately attempting to communicate. Your writing style should be appropriate to that audience so it resonates and rings true. Remember your goal is not to put words on a page but rather to carry on a conversation.

Be clear and concise. Use enough words to engage and communicate your message without over explaining. Most importantly, be assertive. Choose “do” and “will” over “can” and “might.” Fierce for the Future is about being bold and confident. Your goal is to generate enthusiasm, inspire, and ignite pride.

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Article ID: 393
Wed 4/6/22 12:23 PM
Mon 12/11/23 9:33 AM

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