Body
Body Copy
When
writing body copy, keep in mind your audience and the marketing message you are
ultimately attempting to communicate. Your writing style should be appropriate
to that audience so it resonates and rings true.
Remember your goal is not to put words on a page but rather to carry on a
conversation.
Be clear and concise. Use
enough words to engage and communicate your message without over explaining.
Most importantly, be assertive. Choose “do” and “will” over “can” and “might.”
Fierce for the Future is about being bold and confident. Your goal is to
generate enthusiasm, inspire, and ignite pride.