The LSU brand is made up of elements that help us communicate in a visual way. There are instances when the LSU fierce/gradient map photo treatment should be used and instances when usage of four-color photographs is acceptable. The LSU fierce/gradient map photo treatment should be used in all communications pieces when there is a dominant or single page. Examples of this would be ads, outdoor, websites, social posts, brochure covers, and interior spreads.
Gradient Map Photo Treatment Setting
The desired photo effect can be achieved in Photoshop by creating a gradient map layer with two colors: 91c/93m/41y/61k and 1c/2m/12y.
The gradient map layer should be set to normal with 100% opacity and be placed directly above the photo layer.
