Headlines need to be intriguing, attention-grabbing, bold, interesting, and inviting. There are two distinct types of headlines: primary and secondary.

Primary headlines are to be used for high-profile elements and executions such as covers and divider pages in publications, website landing pages, and social media profiles, as well as print, out-of-home, and digital display ads. All primary headlines should begin with the word “fierce” and answer one of two questions: “What is LSU fierce for?” or “What does LSU do fiercely?”

Secondary headlines are to be used in places such as sections within brochures, trifolds, reports, and web pages. They should not use the word “fierce” but should strive to convey the energy and urgency “fierce” implies. Try to make them single-minded and confident so even if someone reads nothing else on the page, they will come away with an important message.

Whether writing primary or secondary headlines, remember: be bold, be disruptive, and always, always be positive.

Sample primary headlines:

Fierce for the Future.

Fierce leads the charge.

Fierce inspires the next generation.

Fierce is what we are.

Sample secondary headlines:

The stakes are too great for cautious ideas.

Progress doesn’t happen by accident.

No one outworks us. No one outdreams us.




Article ID: 392
Wed 4/6/22 1:22 PM
Wed 4/6/22 1:22 PM