The updated LSU color palette reduces the number of colors officially tied to the LSU brand and helps to provide a consistent and simple brand presentation. There are now three colors in each purple and gold spectrum. These are not interchangeable with the primary color palette but instead are available to give the brand flexibility when it comes to editorial design and web design. The LSU logo may only appear in the official LSU Purple, LSU Gold, black, gray, or white. The LSU logos on the swatches below indicate approved logo colors. See the Logo Usage Guide section for details.
Primary Colors
Tonal Palette
Neutral Palette
Metallic Foils
Purple: Crown 61216
Gold: API California Gold or Crown 410
Adobe Creative Cloud Libraries
If you have an Adobe Creative Cloud subscription, click to the links below to follow CC Libraries managed by LSU Communications & University Relations:
LSU Colors CMYK Coated
LSU Colors CMYK Uncoated
LSU Colors RGB
LSU Brush Strokes CMYK
LSU Brush Strokes RGB
LSU Tiger Stripes CMYK
LSU Tiger Stripes RGB
LSU Icons CMYK